Beer.TV / Journal
The homework behind the asking.
Six pieces of original analysis on where beer and the screen are heading in 2026. Every figure comes from a named primary source and every source is linked. Read them, argue with them, then tell us what the domain is worth to you.
The 2026 beer market in numbers
Where $675.71 billion actually moves in 2026, why volume and value have pulled apart, and what the gap between them tells anyone building a beer brand.
8 min read
Non alcoholic beer is now the category to build for
A $25.9 billion segment growing at 7.8 percent a year while the parent category contracts, and what that asymmetry means for anyone launching a beer brand in 2026.
9 min read
Beer brands and the $37.95 billion screen shift
Streaming passed primetime linear in the 2026 upfronts for the first time. Beer has always been a television category, but television moved, and most beer plans have not caught up.
9 min read
Craft beer's correction, and what 9,344 breweries means
Volume down, share up, closings outpacing openings for a third year. Reading the 2026 midyear data as a brand and attention problem rather than a beer problem.
9 min read
The taproom is already a media channel
Craft drinkers visited breweries 5.5 times last year and monthly consumption hit its highest level since 2019. The room is full and the screen is empty. What that gap is worth in 2026.
8 min read
What a category domain does for a beverage brand
Vodka.com sold for $3 million. Beer.com went for $7 million in 1999. A plain look at what single word category domains actually buy a beverage business, and what they do not.
9 min read